Digital Marketing Strategies: 2013

Monday, October 21, 2013

Google Search Ranking algorithm Update July 2019

Well, we could literally see few chats in the SEO community about a Google algorithm update that was happening around 11th & 12th of July 2019. Actually saying, it's not that huge but it is 100% more than normal. Also when you have any automated tools to track website traffic and analytics, you could see some potential increase of your website stats as well.

google search ranking algorithm update 2019

Source: https://www.seroundtable.com/google-seo-update-27883.html

Monday, July 29, 2013

Google AdWords Bid Adjustment Reports now available in Google Analytics

Recently Google enhanced its Adwords bid adjustment reports with Google Analytics. this helps online marketers to know more effective performances of the bids and decides to increase of decrease the bid in accordance with keywords, location, devices and time of display. Early to this Google introduced mobile bid adjustments. We Can access the new report by going to Traffic Sources > Advertising >AdWords and clicking the Bid Adjustments link.

With the new Bid Adjustments report, you can take advantage of the full range of visitor metrics available in Google Analytics to optimize your bid adjustments.Imagine a hotel chain has set Time bid adjustments of +20% on Saturday and Sunday after observing a better ROI on those days. Using this new report in GA, the hotel chain now observes that their ROI on Sundays is actually higher than on other days of the week. The hotel chain's analyst finds that customers book more expensive rooms and longer stays on Sundays. Using this information, the hotel chain increases its existing Time bid adjustment for Sundays.

This new bid adjustment report is available in all Analytics accounts that are linked to AdWords.

Google Adwords Bid Adjustments now available in Google Analytics

Friday, February 22, 2013

Google Webmaster Academy – Google Webmaster Tools Help

Google Webmaster Academy
Google webmaster academy helps to drive targeted visits and traffic to your website a great result in terms of popularity and revenue. Google webmaster speaks about your sites compatibility and search engine friendliness for Google. Websites which are verified in Google webmasters gives better output initially terms of search results, when compared with other websites.

Google webmaster academy provides four types of major lessons [i.e. classification] for experts and professionals in every level of Google webmasters.

For Google Webmaster Beginners:
Learn how Google search works
Make Google to know about your website
Reference your site listing in Google search
Write unique content
Pictures, images and videos
Link with Google plus [Google+]
Additional resources

Experienced Google Webmasters:
Remove content from Google
XML sitemaps, RSS feeds
Great snippets
Work with video
Website globalization
Malware and hacking
Changing your domain
Re considerations and webspam

Webmaster Tips for Business:
Don’t have a website? Get it free online
Get free business listings in Google places
Optimize your website
Get socialized with Google Plus – Google+
Tell more about your products and services
Supplementary resources

Google Webmaster Tools:
Add your site to Google webmaster tools
Enable message forwarding in Google webmasters
Update your settings
Make sure Google can crawl your site
Monitor and manage your site
Additional resources

Webmasters could validate them from the above tutors of Google Webmaster Academy.

Wednesday, February 13, 2013

Internet Marketing Structure Overview

Saturday, February 9, 2013

Official Google Panda Updates