Google+ Digital Marketing Strategies: 03/01/2010 - 04/01/2010

Monday, March 15, 2010

How Does Search Engine Spiders Work?

Most of the major search engines like Google, Yahoo, MSN, Altavista uses a crawler known as "SPIDER" to crawl(to follow) the websites for indexing.


  • Spiders are robots or crawlers, that are actually an automated program which follows the links found in the internet and the web servers.
  • Spiders crawl from one link to another and also from one website to another. For this reason links are considered to be an important asset for a website.
  • To make spiders crawl a website is to submit the site to the search engines and also by getting back links(inbound links) from a reputed recognized website.
  • The best way for submitting the website to the search engines is the manual way of submission and not by means of any automated tool or software programs.
  • The links submitted by the automated tool to the search engines are mostly not crawled by the search engines since they don't have the capacity to recognize the anti-bot codes and security codes provided by the search engines and the submitting sites.
  • The important thing is submitting a URL to a search engine is well considered. But there are also some search engines that may crawl your website this day or some other day even without submitting it to them and this may take any period of time for the search engines.
  • some of the major search engines's spiders names are mentioned here and they can be noted for references.

  • www.google.com  - googlebot.
  • www.yahoo.com   - yahooslurp.
  • www.msn.com      - scooter.
  • www.altavista.com - scooterbot.


    Wednesday, March 10, 2010

    Internet Marketing Services - Website Optimization Salem

    Internet Marketing

                        The term internet refers to different meanings for different types of people all over the world. The phrase internet marketing refers the marketing of products, services, applications etc., through internet. Internet marketing has increased its strategies through the growth and importance of internet.
                        Most of the companies established all over the world is getting online space and makes them to get a way for their marketing through internet. Today companies are using internet to increase their business even they are partly built or not completely built in the internet. The most of the decisions of the companies or other business involves in the name of internet these days directly or indirectly.
                         The most important internet marketing objectives are 1.communication to a company  2.Research campaign  3.Selling of services, goods or ad-apace through internet. The internet marketing components are 1.website setup  2.Email marketing  3.Search engine marketing  4.Online press releases  5.Banner advertising  6.Blog marketing  7.Article marketing.

    The components of internet marketing can also been known as online marketing, web marketing, online business, internet business.

    Friday, March 5, 2010

    Search Engine Optimization - SEO Blog

    Search Engine Optimization - SEO is one of the ethical methodologies followed by the search engines for the purpose of gaining traffic and to the visibility of the visitor to his relevant search terms. Search Engine Optimization(SEO) enables a person or organization with presence on the web to get good ranking.
    A search engine is a pre-written automated algorithmic tool which provides answers to the queries and replies to the suggestions and comments of the user. The typical search query is commonly known as "search term" or "keyword". Search Engine Optimization(SEO) is a way to make a website highly ranked in major search engines like Google, Yahoo, MSN, Alta vista, Miva, ask etc,.
    Search engine is a doorway or hall way to find the necessary potential of a product or your services or some other needs through global access. Search engine is also a mode of communication through which a marketing business has its products or sales and services qualities is done for a consumer. Search engine Optimization(SEO) is also a way to find the competitors of a business from search engine.
    While in the way of internet, each and every business needs to overcome their competitors and also their advantages and offers should reach the consumer completely as soon as possible. For this process the website has to be highly ranked in the search engines and to be attractive to the visitor. This process of optimizing a website is called Search Engine Optimization(SEO).
    1. First the search engine has to crawl the website using their crawlers called robots. The names of the robots may vary accordingly to the different search engines. GOOGLE robots are called as "googlebot" and for YAHOO is "slurp" and for MSN is "scooter".
    2. These robots will make a surf in the internet daily, since a human can't surf the internet which has over 20 million pages daily added and updated. But these robots will surf them quickly and also by 24/7 routine for the new entry of the websites.
    3. After crawling the websites, the robots take an archive of each and every page of the website. And moreover these robots used to crawl a website for which the content is often updated. Robots are content lovers.
    4. These robots also make a note of the available number of backlinks to a website and these plays one important role in the ranking of the website.
    5. The pages that are crawled by the robots are stored in a index under a large database and can be retrieved at any time of necessary.
    6. whenever a visitor enters into a search engine's query with a search term, these robots will have a look over the terms and displays the results from the database with those relevant search terms accordingly.
    7. The robots which notifies the back links of a website should be of high quality with good page rank and important is to be not considered as spam or malware sites.
    At last it is essential that your website is well targeted to find the right clients through search engines. Search Engine Optimization(SEO) is a combined effort of the site owner and the vendor.